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ThorGoLucky
Snuggle Wolf
USA
1486 Posts |
 Posted - 11/05/2014 : 08:57:15
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I've been working on a little something to post on social media, and I'd like to run it by y'all first.
How to Establish a New Complimentary or Alternative Medicine
First, invent something. For example, lets grind up old shoe soles, put the debris into gelatin capsules, and call it Sole Relief™.
Second, distribute free samples of Sole Relief™ and follow up on if it helped. Ask leading questions like "how much better did you feel after taking Sole Relief™?". Allergies, rashes and pain can come and go, and even cancers can go into remission. In scientific research, this is known as background noise and effort is taken to eliminate such noise from results; but in alt med, such noise is touted as supporting efficacy. Confirmation bias for the win!
Now that you have anecdotes backing up your alt med, you can now start selling your new product. You will then get to take advantage of the logical fallacy of the argument from popularity: "people are using Sole Relief™ so it must be effective." At any time, you may augment your alt med with additional fallacies including the appeal to nature ("we use only 100% natural soles").
After a time, your alt med will become entrenched thanks to the logical fallacy of the argument from antiquity, also know as an appeal to tradition or appeal to common practice: "people have been using Sole Relief™ for some time so it must be effective."
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Edited by - ThorGoLucky on 11/05/2014 08:58:50
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Valiant Dancer
Forum Goalie
USA
4826 Posts |
Posted - 11/06/2014 : 06:55:31 [Permalink]
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Originally posted by ThorGoLucky
I've been working on a little something to post on social media, and I'd like to run it by y'all first.
How to Establish a New Complimentary or Alternative Medicine
First, invent something. For example, lets grind up old shoe soles, put the debris into gelatin capsules, and call it Sole Relief™.
Second, distribute free samples of Sole Relief™ and follow up on if it helped. Ask leading questions like "how much better did you feel after taking Sole Relief™?". Allergies, rashes and pain can come and go, and even cancers can go into remission. In scientific research, this is known as background noise and effort is taken to eliminate such noise from results; but in alt med, such noise is touted as supporting efficacy. Confirmation bias for the win!
Now that you have anecdotes backing up your alt med, you can now start selling your new product. You will then get to take advantage of the logical fallacy of the argument from popularity: "people are using Sole Relief™ so it must be effective." At any time, you may augment your alt med with additional fallacies including the appeal to nature ("we use only 100% natural soles").
After a time, your alt med will become entrenched thanks to the logical fallacy of the argument from antiquity, also know as an appeal to tradition or appeal to common practice: "people have been using Sole Relief™ for some time so it must be effective."
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One of the things you need is exotic sounding ingredients or product names.
I would suggest placing an accent mark above the e in Sole. Pronounce it as So-lay instead of So-L.
Because we are tapping into the "western medicine is bad" thing, we have to make our product/treatment sound as un-anglo as possible. |
Cthulhu/Asmodeus when you're tired of voting for the lesser of two evils
Brother Cutlass of Reasoned Discussion |
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ThorGoLucky
Snuggle Wolf
USA
1486 Posts |
Posted - 11/06/2014 : 10:23:39 [Permalink]
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Good idea, VD. Another thing to add:
Further market your alt med by exploiting misunderstandings of science, human mistakes, and problems with a profit-driven medical model. Your type of customers will likely not notice the irony.
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How to establish a new alternative medicine
